Fireworks Music - Ordering 1000 + CD's
Below please find three examples of how and why you would want to order 1000 or more private-labeled CDs.
Sample Letter #1
Sample Quotation
General Information
FOR EXAMPLE ONLY
Lawrence L. Steinert
Senior Vice President
The Mid-City National Bank
801 West Madison Street
Chicago, IL 60607
Dear Larry,
Thank you for supporting quality ideas and music. Per our conversations with other organizations featuring my music, I am pleased to know that you enjoy our innovative, promotional and sponsorship musical ideas. The following recaps our impact advertising methods offered for any up-coming premium giving programs.
I would like to begin to discuss how merchandising your airspace can solve some of your objectives of marketing (private-labeling) and advertising (sponsorship). The following represents some of the ingredients that I would propose for your impact advertising to make a difference...
Set clear objectives - target your market
Invest with understanding - know what potential and real sales objectives are
Adjust to changing markets and conditions - understand the competitions¹ successes
Participate in today¹s marketplace with today¹s investments - low cost, high return
Select investments with consistency - try to clone successes
Don¹t under or over diversify - get a good blend of new and old sales methods
Don¹t let losses run - let your winners run and let the trend be your friend
Universal acceptance - everybody should have at least one CD or cassette
Portability - people could take it with them wherever they go
High usage - people would spend more time with it than other media, preferably more than one hour a day drive time (once they get the tape or CD)
Intrusive - the ability to deliver an educational advertising message even if the user isn¹t holding it or looking at it
Targetability - an advertiser could easily reach specific market segments and eliminate waste
Inexpensive - both to produce and deliver the advertising message
Politically correct - won¹t contribute to social strife but will calm and relax instead
Set realistic expectations - ask the tough questions
If you can get all these elements into one medium, your success ratio will be high...If you have any other questions, or if I can aid your efforts in any additional manner, please feel free to call me @ 312-666-4676. (My fax is 312-666-4666.)
Cordially,
Keith Hooper
SAMPLE MID-CITY NATIONAL BANK PROPOSAL
To: Larry Steinert / Mid-City National Bank
From: Keith Hooper / Fireworks Music Inc.
Re: Private Labeling tapes or CD¹s with Fireworks Music, Inc.
Proposal: To creatively-collaborate a marketing package that includes a music tape or CD as a means of communicating a message that clients can ³JAZZ UP YOUR IMAGE² by experiencing Fireworks Music and Mid-City National.
Features: Mid-City National will benefit from this innovative sales and incentive message through impact and value-added analogies.
Fireworks Music Inc. is a Chicago based record and advertising company. As such, we have flexibility in making available our music library to Mid-City National as a ³private-label² client. In addition to the fifteen albums currently available for promotion of the varied musical aspects of cultural life, we have the capability to creatively-collaborate more music that is unique to you and your selling needs.
We propose that you view a creative-collaboration project as a process that will then empower you and your agents to understand your customers¹ motivators better and overcome their objections before and during a sales¹ call...and make your product a memorable experience and service.
To elaborate, we will make an example of several of our musical ideas and use the process of musical creative-collaboration as an analogy by communicating your message with music and/or words. We will outline music appropriate for children, stress relaxation and creativity enhancement and tie the sales and motivational messages into a clear presentation...that will improve your chances of retaining and building your customer base.
Furthermore, we would like to address a potential advertising tag: ³JAZZ UP YOUR IMAGE² by producing a gift (premium) tape or CD that refreshes a strong product image. This motivational CD, synthesized with music and possible word counterpoint for agents and their clients, will demonstrate how Mid-City National¹s clients...know the difference between compact discs and CD¹s...
Therefore, per our conversation, Fireworks Music Inc. would be happy to provide ³private-label² cassettes and/or CD¹s as sponsorable advertisement items for Mid-City National. We currently have several selections, yet our ³Dayspring or Holiday Jazz² might be most appropriate as your unique amenity for VIP¹s and eventful sales calls.
Fireworks Music Inc. can imprint any message or logo on the front of the cassette or CD
j-card jacket for $150. This will allow you flexibility in tailoring the message to a particular clientele or group. Wholesale prices for our cassettes and CD¹s begin at $4.75 and $7.50 for 1000 units respectively, but prices drop quickly depending on quantities and additional imprinting. Delivery will take approximately three weeks upon receiving your camera ready artwork or instructions.
I¹m sure that you and your colleagues will agree that a cassette or CD ³premium² can stand alone and present a wonderful image with message to your guests. Further live performances, events-marketing, and creative-collaboration seminars that show how Mid-City National and your customers will benefit, we feel, only adds more value.
Thank you for your time and consideration. Please feel free to call me @ 312-666-4676 or fax me @ 312-666-4666. We look forward to working with you.
MERCHANDISING MUSIC, IMAGE (AND ALTERNATIVE ADVERTISEMENTS)
Dear Larry,
Consider, for a moment, that as your VIP client receives their custom premium (sponsorship) gift, they immediately have not only a visual impression, but they recognize (hear) an audio impression as well. They are suddenly listening to award-winning jazz or tender classical selections, children¹s or nature music, or a nostalgic rendition of their favorite carol.
You have helped re-create an environment that sells not only the unusual and extraordinary items and services that you have carefully fostered, but you also entertain and delight another sense. What we hear is critical! Music playing in-store, we find, or offered as an alternative advertisement can be tailored to the theme of your client¹s environment and event. If perhaps your client were a catalogue company that catered to home entertainment, then a selection of light classical or jazz might be appropriate. Maybe, your client enjoys only holiday gifts, so what would Christmas of Hanukkah be without joyous music with your their on it? If Victoria Secret sells lingerie, an image enhanced by sophistication, romance and sultry music should be appropriate. And, for example, a bridal shop is usually the first place a new bride-to-be will go...so shouldn¹t she be easily persuaded to purchase accessories...like a CD of some alternative options of performances to select from for her wedding and reception with the store¹s name on it?
Consider also that what your client hears can induce them to ponder longer. We are not talking about subliminal purchase messages. Rather, sounds/music that enhances the ³experience² and encourages the client to consider a bit longer how much different your event turned out to be, will allow you to turn the additional time your clients spend into extra good will. If they enjoy the ambience and life sound of Fireworks Jazz, they will usually ponder longer to appreciate the music...and therefore your service! This entertainment of the buyer, not unlike entertaining them in your own home, will allow Mid-City National to motivate its¹ clients and make them remember your services as well as theirs.
Merchandizing music as an alternative form of advertisement is, in our eyes, where TV was before sound...We would never think to watch a show on TV today without the sound, would we?
Congratulations! After selecting music as carefully as you select the other items and services that make your clients¹ products unique, you have now turned another of your ³dimensional selling opportunities² (the other 90% of the air) into a more effective use of selling...successful partnerships do ³sell the air² and maximize the cubic volume of space.
Therefore, please consider ³private labeling² any of these CD¹s to maximize your clients¹ advertising dollars...If you would like other promotional and private-labeling ideas for using music to creatively impact-advertise to enhance sales, please call me at 312-666-4676.
Sincerely,
Keith Hooper