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Music: Brief: An Appreciation – Roger Kamien $233.61 |
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Music: An Appreciation, Seventh Brief Edition NEW $210.91 |
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Music: An Appreciation with 5 Audio CD Set NEW $200.95 |
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Music: An Appreciation [With CD (Audio)] NEW $176.69 |
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Music: An Appreciation W/ Multimedia Companion 4.5 CD-R $162.87 |
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Music: An Appreciation NEW by Roger Kamien $162.66 |
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Music: An Appreciation NEW by Roger Kamien $161.96 |
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Price Negotiable! Music: An Appreciation with CD set by Roger Kamien $159.99 |
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Music: An Appreciation by Roger Kamien (2010, Other, Brief, Mixed media product) $155.60 |
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Scrap Book / Music Appreciation Book $150.00 |
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Rimsky-Korsakov “SchehrazadeOp35″ Music Appreciation LP $149.99 |
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Grofe: Grand Canyon Suite” Music Appreciation LP $149.99 |
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Music: An Appreciation Brief Edition with 5-CD Set [Paperback] Roger Kamien $139.99 |
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Music: An Appreciation NEW by Roger Kamien $142.89 |
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Music: An Appreciation w/ Multimedia Companion 4.5 CD-ROM $137.51 |
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Music: An Appreciation by Roger Kamien (2010, Other,… $136.62 |
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Music: An Appreciation NEW by Roger Kamien $136.03 |
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Saint-Saens: Carnival Of Animals” Music Appreciation LP $124.99 |
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“Copland: Appalachian Spring” Music Appreciation LP $124.99 |
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“HANDEL: Water Music Suite” Music Appreciation LP $124.99 |
Cable Channel MTV Turns 30 Today And I Believe It’s Not Likely That Any Article Noting The Event Will Be Well Placed To Withstand The Urge To Incorporate Some Rant About The Lack Of Music Videos On The Network.
Cable channel MTV turns thirty today and I believe it’s doubtful that any article noting the event will be in a position to fight the urge to include some rant about the absence of music videos on the network.
In principle, I understand the grumbles. I watched the network from its earliest days and there was something magical about discovering some artist or song thanks to the video. As MTV became a commercial success, it created a huge number of stars whose careers would’ve been entirely different without the exposure. Sure, performers like Paula Abdul owe their careers to MTV, but it is tough to think what the careers of musicians such as Michael Jackson would’ve been without the video exposure.
But from the earliest years of the network, MTV pursued a strategy of making original, non-musical programming. And once they made that decision, it was unavoidable that the success of that programming would push the music off the main MTV Network.
There are good business reasons for opting not to play music videos on a channel that was initially branded as a music network. No wire channel wants to be in a situation where their success is dependent on access to content being created by third parties. In the same way that HBO and Showtime commenced making original programming as a way to offset the assertive dealmaking of the film studios, MTV moved toward original programming so they wouldn’t be contingent on the whims of the music labels.
I believe things might have been subtley different if MTV had been owned by a media company that also owned a music label. But without warranted access to music videos, MTV had no choice than to move toward original programming.
Granted, MTV did not always have to select the programming mix that it probably did. But because it’s owned by Viacom, which approaches its multiple cable channels the way Clear Channel programs its radio stations, programming choices are sometimes as much about playing to the network’s target demo as anything else.
That pressure from the sales side is also why you see things such as Viacom-owned flicks pop up in primetime slots. Their cost is close to free, and its easy for a sales staff to sell a block of films displaying across all the Viacom Networks.
At the end of the day, MTV is a business. And it’s difficult to prove with the premise that whether or not it airs music videos, it has been a remarkably successful network. So while I miss the videos (and the VJs), I’m ten years past making snide remarks about the absence of music on MTV.
But as MTV turns 30, I do stress about the corrosive effect its programming has on kids.
Worrying about such things probably seems old fashioned to most audiences (and TELEVISION critics) at this juncture. MTV glaringly has the right to air what it wants, how it wants. The indisputable fact that many of its shows are successful illustrates there’s an audience for them.
But because discussion sells, MTV has created this vision of American teenagers that frequently highlights the nastiest of what we are able to be. MTV isn’t displaying Teenager Mom because they hope to convince teenager viewers not to become pregnant. Actually the fundamental message of the show is “hey, it will be okay.” Seeing girls who have appeared on Teenager Mom splashed across mag covers at the local supermarket is morally wrong on so many levels I could write a book about it and still just scratch the surface. The fact that versions of jersey Shore air across the world makes me more gloomy than happy with the network’s programming ability.
What worries me as MTV turns 30 is that for many American children, Viacom has as much influence on their lives as college or chums. From Nick Jr’s preschool programming thru Nick’s animated shows thru Teenager Nick and MTV, Viacom dominates the pop culture landscape of America’s youth.
I won’t claim anyone is evil. The majority of the programming decisions have more to do with sales opportunities and audience share than cultural impact. But at age 30, MTV should be thinking about such things, and it appears clear to anyone who watches the network the ethics of what they air is hardly a concern,writes tagza.com.
PDQ Bach (Peter Schickele) – “New horizons in music appreciation” (Beethoven)
